BrightLab Product Positioning

Entrepreneurial Promise Venture

The connected lab program promise was an answer to reducing the administrative friction points in the lab, giving you more time to focus on the science

I oversaw the development of the naming and branding development for this Promise Venture program, joining the team while serving in the IT PMO team and then staying with the program as marketing lead through pilot development. For the naming and branding rollout, I hired and oversaw the work of the branding agency and supported the program head with management of all internal stakeholders and external speaking engagements. This work included

Project and budget management

Naming and branding strategy

Collaboration with internal stakeholders (executive team, strategy, legal, studio, employee engagement)

Customer focus group testing

Presentations: sales, thought leadership, conferences

Digital ad campaign, multi-media assets