BrightLab Product Positioning
Entrepreneurial Promise Venture
The connected lab program promise was an answer to reducing the administrative friction points in the lab, giving you more time to focus on the science
I oversaw the development of the naming and branding development for this Promise Venture program, joining the team while serving in the IT PMO team and then staying with the program as marketing lead through pilot development. For the naming and branding rollout, I hired and oversaw the work of the branding agency and supported the program head with management of all internal stakeholders and external speaking engagements. This work included
Project and budget management
Naming and branding strategy
Collaboration with internal stakeholders (executive team, strategy, legal, studio, employee engagement)
Customer focus group testing
Presentations: sales, thought leadership, conferences
Digital ad campaign, multi-media assets