Uniting One Global Brand

McCormick Unites A House of Global Brands

Flavor is powerful. It’s a universal tool for bringing people together. For the company’s 125th anniversary, we brought together consumers, celebrity-chef influencers, food bloggers, restaurants management, global flavor leaders, food policy advocates, employees and partners

Around the Globe in NYC

Blogger lunch hosted by 5 top chefs and featuring McCormick-inspired recipes from 125 famed restaurant chefs ignites a global campaign to share Flavor Stories and launches McCormick’s first brand publishing channel

Resistance is found in every great project

The recipe for navigating to common understanding and innovation takes creativity, humor and patience

  • New Brand Publishing Concept to Replace "News Room"

    In 2014, content syndication strategies were being created by our team and sold to clients worldwide as one of the most cost-efficient ways to scale reach at the intersection of audience interest and brand truth

  • CEO Sponsorship and Cross Functional Collaboration

    Iterative development of the content platform helped pave the way for the robust McCormick social eco-system you see online today

  • 125 Influencers, 125 Recipes

    We partnered with 125 food bloggers and 125 chefs for syndicated content featuring the flavors of McCormick