Culture & Engagement

What’s the intersection of your interest and theirs? We’re all human and we have many fascinating things which unite us. High-performing teams nourish strong connections.

Through more than two decades of work shaping world-class brands and blended teams at a fast-paced agency, I have learned valuable lessons about concepts and executions that flop and those that fly

Birds Eye and Nickelodeon Rewrite the Dinner Rules

Birds Eye and Nickelodeon Rewrite the Dinner Rules

Feeding the Frenzy: The Milk Mustache Campaign

Feeding the Frenzy: The Milk Mustache Campaign

Creating The Next Generation of Boot Lovers with LLBean

Creating The Next Generation of Boot Lovers with LLBean

Relentless questioning powers science

Relentless questioning powers science

A High Performing Team Needs These Essentials Done Well

  • Clarity

    Clear vision, goals and scope. Timely and authentic communication flowing freely

  • Support

    Daily removal of impediments and roadblocks; a feeling of being heard

  • Empathy

    Shared understanding and active reflective listening

  • Trust

    Actions and words match and I believe you have my back

How We Work

“Gettin’ good players is easy. Gettin’ ‘em to play together is the hard part.”

NY Baseball Hall of Famer, the Ol’ Perfesser

How We Behave

We pick up the phone

Email chains are timewasters in many cases

We make time to socialize together

We share our authentic human side with each other

We run fruitful meetings

Goal focused, collaborative, succint problem solving sessions

We appreciate

Honest thanks flows freely and we don’t take each other for granted

Build culture with clear vision

Culture and Engagement

  • Create rich user personas for each stakeholder group

  • Where is the intersection with how your audience feels and where their interests lie?

  • Add value. Add big value and small ones, too. Find ways to acknowledge strengths, bring joy and share victory

Culture Build

When you invest in creating authentic and simple ways for your stakeholders to connect, they become invested with you. Here is a sampling of ways a project team might drive engagement (see graphic).

For any large scale digital transformation, stakeholders need the opportunity for conversation, debating from all angles, for collaborating and building trust. They will also need education, information and motivation which enables a network of subject matter experts and champions.

What do you stand for?

Whether it’s your project team or your brand, it is not about your positioning, or your logo. It’s how you behave. It’s about more than the product or service you are selling or what change you are asking your audience to accept. It’s how you listen, your actions and your authentic invitations to collaborate for a shared concern. It’s your ability to meet needs and solve problems.

Building as a team