
Culture & Engagement
What’s the intersection of your interest and theirs? We’re all human and we have many fascinating things which unite us. High-performing teams nourish strong connections.
Through more than two decades of work shaping world-class brands and blended teams at a fast-paced agency, I have learned valuable lessons about concepts and executions that flop and those that fly
A High Performing Team Needs These Essentials Done Well
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Clarity
Clear vision, goals and scope. Timely and authentic communication flowing freely
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Support
Daily removal of impediments and roadblocks; a feeling of being heard
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Empathy
Shared understanding and active reflective listening
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Trust
Actions and words match and I believe you have my back
How We Work
“Gettin’ good players is easy. Gettin’ ‘em to play together is the hard part.”
NY Baseball Hall of Famer, the Ol’ Perfesser
How We Behave
We pick up the phone
Email chains are timewasters in many cases
We make time to socialize together
We share our authentic human side with each other
We run fruitful meetings
Goal focused, collaborative, succint problem solving sessions
We appreciate
Honest thanks flows freely and we don’t take each other for granted
Build culture with clear vision
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Create rich user personas for each stakeholder group
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Where is the intersection with how your audience feels and where their interests lie?
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Add value. Add big value and small ones, too. Find ways to acknowledge strengths, bring joy and share victory
Culture Build
When you invest in creating authentic and simple ways for your stakeholders to connect, they become invested with you. Here is a sampling of ways a project team might drive engagement (see graphic).
For any large scale digital transformation, stakeholders need the opportunity for conversation, debating from all angles, for collaborating and building trust. They will also need education, information and motivation which enables a network of subject matter experts and champions.