
Brand Storytelling
North America Scientific Community Stakeholder Engagement
As the newly combined life science business began its journey we needed to build connection around our shared identity as problem solvers to the global scientific community.
Multi-Year Stakeholder Engagement Strategy
Under the theme, “How We Solve,” I developed and managed the concepting, and rollout of a stakeholder engagement program to deepen relationships and provide opportunity to build new ones. The hero content for the program was sourced from a Scientific Symposium we developed with rich discussions around three key topic areas core of the life science business.
Gene editing
Bioprocessing
Digitalization
Driving Dialogue and Compelling Collaboration
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Leveraged A Milestone Event
Burlington Life Science Center opening becomes catalyzing moment to host discussions on the future of bioprocessing in New England and globally
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Symposium Leverage Internal SMEs
We partnered external and internal subject matter experts for rich discussions in a variety of formats. The symposium served as a springboard for a multi-year journey for the company’s leadership and communications strategy. The Head of Innovation served as a key program sponsor and with his partnership we built a robust network of scientific thought leaders in each of our core strategy areas and continued to develop engagement strategies with them through the pandemic that followed.
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A New Brand Publishing Model
Our hero content piece, the symposium, was sliced into many micro-content pieces. We launched an online conversation with omni-channel engagement strategies across employees, partners and academic communities.